Best Places For Attorneys to Advertise
If you own a legal practice, you need to make advertising a top priority. Learn the best places for attorneys to advertise online.
The industry is booming. People are putting them on buses, on billboards, and virtually any other place where people look. No matter where you are, you will always see them.
This is the world of attorney advertisements.
Indeed the places for attorneys to advertise are now seemingly limitless, as the internet and social media platforms have become a haven for marketing and lawyer advertising.
As a practicing attorney, leads on clients are the singular most important aspect of growing your practice and name recognition.
Those missed calls you didn’t pick up may have been huge leads. Someone passing on a major highway could have been your lead. Someone waiting for their bus could have been persuaded to use you for their lawyer needs.
How and where you advertise will ultimately make a huge impact on the number of leads you get, in turn affecting the growth of your law practice.
Here, learn all you need to know about the best places for attorneys to advertise, so you can make sure your ads generate the most leads possible.
Places For Attorneys To Advertise: The Basics
The world is changing rapidly, and so too does the way marketing and advertising is used.
Only a few short decades ago, advertising was extremely limited, and was affordable to only those who could cough up the big bucks.
Today, the playing field can be leveled. Advertising no longer has to cost an arm and a leg. You don’t have to buy the big blimp on Super Bowl Sunday in order to effectively advertise or reach an audience that will realistically use your law practice.
All it takes is a little know how, and a little smart spending when it comes to your advertising budget in order to get the leads you need to grow and maintain your law practice.
Print Media: Let’s Get This One Out Of The Way
Unless you have been living under a rock, we can dispense with this form of attorney advertising in short order.
We all know the basics: local newspaper classifieds, print magazine advertisements, and phone book directories have been a stereotypical place for lawyers to advertise for decades. They were extremely effective in their heyday, and can still be useful in certain situations.
With that said, it is no secret that print media is gasping for air, largely in thanks to the proliferation of the internet and applications.
Readership in print media is down significantly over the last few years. By now, almost everyone on Earth has heard one of those “who even uses phone books?” jokes.
And while magazines have not faltered quite the same way that newspapers and phone books have, it largely depends on the publication, and you will still likely be better off using more targeted advertising.
Web Based Advertising & Social Media Platforms
The world has gotten smaller in the last few years thanks to the internet. This has created an endless bounty of opportunities for attorneys looking to generate leads through advertising.
With that in mind, you still need to know where your money is best placed in order to effectively and consistently get leads.
When it comes to the internet and advertising, one of the best tools you can use is targeted advertising. These are advertisements specifically tailored to your preferred clientele or customer base. These kinds of advertisements typically have high efficiency in terms of money spent to number of leads generated.
But more to the point, you need to know where on the internet to advertise.
There are endless sites out there that offer paid advertising, so how do you know which one will work best for you?
Well, for starters, potential clients will often try to vaguely search their legal problem before consulting an attorney. This means they will often spend time on various free legal help sites.
Some of the sites you would want to consider as an advertising attorney would include:
These sites often provide general legal advice for potential leads of yours, and would likely make an excellent place to advertise your legal services.
Outside of actual legal websites, it is difficult to figure out where else to put your dollars. There is traditional google ads, but typically you want to get into a more specific realm to maximize your advertising dollars efficiency.
Social media platforms have become the wave of the present and foreseeable future. By now, the reach of platforms such as Facebook, Twitter, Instagram and others is worldwide. The term Facebook is practically just as well known as the universal symbol “OK”.
Facebook is a tool that can be wielded extremely effectively in generating leads.
Facebook advertising allows you the ability to narrow down those who will see your ads by age range, key interests, and geographic location, ensuring that your advertising reach is the Goldilocks standard: not too much, not too little, but just right.
Similarly, advertising on other platforms such as Twitter or Instagram can provide valuable exposure to potential leads.
This is a way to try to promote your practice by offering legal advice or opinions on things. How does doing this accomplish reaching potential leads?
Simple, really: the use of select keywords and links to your respective website helps drive traffic to your site. The usage of keywords will help to get you to the top of search results using the keywords you desire.
The use of general legal advice in blog posts by attorneys has become increasingly prominent, and is a great way to drive potential leads right to you.
Pick Up The Leads You Would Otherwise Miss – Get an Answering Service
THE BIGGEST MISTAKE ATTORNEY MAKE:
While the places for attorneys to advertise are unending, the most important thing to remember is to be smart, and that the biggest ad buys are not necessarily the most effective.
Attorney advertising is expensive, no matter how you slice it. Most attorneys are shocked to learn that they don’t need more advertising, they just need to do it smarter.
More importantly, they need to stop missing calls from potential leads that come in after hours or when you are indisposed.
This can be done by hiring a quality attorney answering service. Having those missed calls answered by a human (answering in your business name, 24×7) cost as little as $0.50 per call.
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